3110 School Sponsored Media
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2014 3110
Community Relations
SUBJECT: SCHOOL SPONSORED MEDIA
The principal of each building and/or the Public Information Officer are responsible for the preparation of news releases concerning activities related to that building, and for reviewing them with the Public Information Officer and/or Superintendent. News releases may include student photos, video, audio and information (name, grade level, teacher, school, honor roll, awards, art work, statements, etc.). Copies of all final news releases will be sent to the Public Information Office.
In addition, student photos, video, audio and information may be utilized for District publications, websites, social media and television productions and for District-sanctioned news releases, publications, websites, social media and television productions. The Board accepts the funding obligation for the necessary staff and production costs.
If parents/guardians object to the use of photos, video, audio or information featuring their child, they must complete and submit an "opt-out" form to their child’s school office on an annual basis.
As the official spokesperson, the Superintendent or his/her designee shall issue all news releases concerning the District. All statements of the Board will be released through the Office of the Superintendent, District Clerk of Education and/or Public Information Office.
Adopted: 5/8/00
Revised: 12/10/12, 7/1/14